The Korean Academic Society for Public Relations, which has been publishing insights into the academic development and practical applications of PR across various topics, released a book this year that deeply reflects, from an interdisciplinary perspective, on the direction PR studies should take amid the changes of the COVID-19 new normal.

As the era of COVID-19 new normal, marked by prolonged social distancing measures, including untact, non-face-to-face, and stay-at-home cultures, has become part of our daily lives, modern individuals are now referred to as 'Corona sapiens' or 'Homo coronacus', and the changes in public, relationships, and communication methods can be deemed revolutionary.

This book examines new phenomena and trends arising in various disciplines against the backdrop of the COVID-19 new normal from the perspectives of public, relationships, and communication, and deeply discusses the directions in which PR studies can expand and the new roles and expectations of PR.

This book, which is the Korean Academic Society for Public Relations' first collaborative publication, involving researchers in PR and communication subfields as well as scholars from other fields such as philosophy, philosophy of science, geography, tourism, and management, will provide not only new perspectives on PR studies but also ideas for fostering creative roles.